Here is How to Prepare Your Business Data for Artificial Intelligence


Over the recent decade, only a few technologies captured our attention quite as much as artificial intelligence (AI). The interest is justified, because the technology is poised to drastically change the current business landscape.

For example, a recent survey of Fortune 500 CEOs found that 81 percent of them believed that AI/Machine learning technology was “important” for them.

The data showed that AI was more important for CEOs than virtual reality, remote sensors, nanotechnology, 3D printing, and advanced robotics. More and more people realize that AI is not science fiction and is already being used extensively.

Are you ready to embrace the endless possibilities provided by AI?

In this article, we’re going to review what you need to consider to ensure a successful implementation and four preparatory actions that you need to implement to prepare your business data for AI.

AI Implementation Considerations

To lay out the groundwork for successful integration of AI, you need to consider the following.

  • Familiarize yourself with AI and what it can do for your business data. You as a business owner cannot afford not to understand the capabilities of AI, because you can lose a lot of great opportunities. So, to make sure you know what it can do, take an online course and get your knowledge up to date. Good options include Intro to Artificial Intelligence by Udacity and Artificial Intelligence for Business from Columbia Business School.
  • Determine the most important areas in which AI can benefit your business. Using AI without a clear action plan is not a good move because in this case, you’re basically diving into the unknown. When discussing how your business can benefit from AI, be sure to identify particular areas and prioritize some of them. Business data should certainly be there.
  • Make sure your IT infrastructure can handle the change. A business must have a solid IT infrastructure to handle AI, and many of them are lacking that. For example, a recent study by Belatrix found that 29 percent of respondents viewed “Difficulty managing and analyzing the data” as one of the top five issues with getting started with AI.

Now, let’s see what it takes to prepare your business data for AI.

1. Ensure That Your Business Data Has Labels to Help AI Make Sense of It

AI and machine learning (ML) have limited ability to analyze data without labels. Even though unsupervised learning in ML can conduct exploratory analysis on such data, it cannot produce insightful information. Therefore, it’s not recommended for businesses to make a transition to AI and ML without data that is properly labeled.

For example, let’s assume that a business has a large volume of customer support emails and tickets that are labeled according to the category of the problem (deliver issues, refund requests etc.). By developing a system that automatically labels incoming customer support chats, emails, and phone calls, the business will ensure that the insights produced by AI will be meaningful.

2. All Context Must Come from You

Do you know what information to feed AI algorithms? Indeed, this is something that should not be taken lightly, because thinking through what information to feed is not as easy as it sounds. For example, most AI and ML algorithms are proficient at determining correlations, but they don’t understand the information surrounding the data.

As the result, they cannot determine whether the information makes it relevant or irrelevant. Below is an example of how “context” could undermine the ability of AI and ML to develop good solutions:

A recommendation tool for an online store over-recommends a particular product. To discover the problem, specialists conduct an investigation and find that this product was promoted heavily six months ago, so historical data showed a large increase in sales from current customers; moreover, the promotion was based on the “discount” rather than the actual usefulness to the customer.

To avoid having similar problems, you should give AI both data and context. In this case, it will understand the facts surrounding the data and ensure that solutions it produces are relevant.

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