Why & How Chatbots will Dominate Social Media

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Since the early 2000s, brands have experimented with social media platforms and networks to communicate with customers and prospects — first through weblogs, then eventually through social networks such as Facebook and Twitter. Although the capabilities and sophistication have continued to evolve, at its core, social media has remained a platform to facilitate human-to-human communication.

But then the robots moved in.

Robots, though more specifically virtual robots or chatbots powered by artificial intelligence (AI), are transforming the way brands do business with their customers. Domino’s was one of the first companies to dabble in AI, allowing customers to order pizza by tweeting a pizza emoji to @Dominos. On the backend, a bot scans to confirm the tweet was not a hoax and processes the order.

Read the source article at TechCrunch