AI is about to change the face of digital advertising


AI gets a bad rap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of human labour.

The Sunday Times has even gone as far as producing a list of the jobs most likely to become automatised in the coming years due to artificial intelligence. While some jobs are at a higher risk than others, it’s estimated that those in advertising have only a 3.8% chance of being replaced by a machine.

In reality, AI will actively work with us, not against us, making our business processes more streamlined and efficient. Infosys, a global leader in technology services, published a report that establishes a clear link between the revenue and implementation of AI technology in businesses. Although there have been cases of job loss due to automation, such as the recent layoffs at General Electric.

But in spite of this, of the 1,600 senior decision makers that were surveyed by Infosys, 85% responded that they intend to train employees to use AI, and of those companies that are actually replacing jobs with the new technology, 80% stated that they were looking to retrain displaced workers. Over three quarters (76%) of respondents went on to say that AI will be a fundamental part of their organisations’ success, and 64% believe their business’ future depends on the adoption and implementation of the technology.

Within this report, earlier adopters of AI revealed that they’ve experienced faster growth in revenue over the past three years and attribute this to their use and implementation of artificial intelligence. In many cases it will enable marketers to perform and analyse at levels that are incomprehensible to the human mind.

With this in mind, it’s more likely that AI will streamline our job roles than take them entirely, and ideally allow people to specialise in specific areas of work, rather than getting bogged down by day-to-day administration. Also, we can’t dispute the fact that AI is already a part of everyday life – last Christmas saw Amazon Echo gain ground in the market and before long voice-activated technology will actually become the norm.

Read the source article at Ecoconsultancy.