How to Maximize Engagement With Intelligent Apps


With intelligent apps topping the list of strategic trends for 2017, bridging the gap between man and machine is coming much closer to reality. In fact, the trend is so strong it won’t likely lose steam even into next year: Gartner predicts that 200 of the largest companies around the globe will develop intelligent apps by 2018.

After all, AI has come a long way since Siri. At launch, Siri wowed the world. Though the app was more flash than substance, the program was still the first viable step in the culmination of what artificial intelligence could do.

But, as time has marched on, Siri has shown her age, and her feeble hands can no longer hold the crown. Little surprise, then, that two other tech giants have swooped in: Amazon and Google. And both are now setting the pace for artificial intelligence.

Heavy not always is the crown

Amazon gave us Alexa, the 800-pound gorilla in the AI room. Some assumed Alexa would fail, but consumers caught a glimpse of the future and bought Echo, the company’s voice-command device, in droves.

This led to new versions of Echo, and then Amazon had a flash of brilliance: It opened Alexa to development by outside companies, offering the Alexa Skills Kit and the Alexa Voice Service — both simple and free of charge.

Developers could now build new capabilities for the device and even integrate its service into their own products. This move has made Alexa not only more intelligent, but also more ubiquitous. Just look at the numbers: Alexa now sports more than 3,000 skills and has tens of thousands of developers adding to its ingenuity.

Not to be outdone, Google has focused its resources on its Google Assistant platform. Google has integrated Assistant into the Android operating system and lets developers add to its engine, making the system smarter each day.

Read the source article at Entrepreneur.