Apple, Microsoft, and Google vie for control of artificial intelligence market


Some of the technology industry’s biggest companies are waging a war over the way you interact with digital devices.

According to Reuters, Apple is planning to hire at least 86 full-time artificial intelligence experts. The move is part of a broader effort among the technology industry’s elite to one-up each other by giving users what they want before they even know they need it.

“In the future, computers will see, hear, speak, and even understand,” Patrice Simard, distinguished engineer and deputy managing director at Microsoft Research told Fortune. “Intelligent machines will form the backbone of what we call the invisible revolution: technologies interacting so seamlessly they become invisible. This technology revolution will help how humans and intelligent machines interact in complex, yet complementary ways.”

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