Jeff Bezos of Amazon, along with a couple of his rivals, may eventually control much of the $1 trillion global market for business computers and software.
That is because Amazon Web Services, his big-business computing division, is starting to affect more than just the world of computer servers, data storage and networking at the core of computing. Increasingly, it is also entangled with mobile phones, sensors and all sorts of other devices in the so-called Internet of Things.
It’s the same story at Microsoft Azure and Google Cloud Platform, the other two big cloud companies. Start-ups and giant corporations rent the core resources, along with related software, instead of owning and running their own machines.
What’s next? As innovations like artificial intelligence and connected devices become popular, customers are putting cloud components in mobile computing, home games and email marketing campaigns. In other words, the big clouds aim to be everywhere.
“When has Amazon ever thought about anything other than world domination?” said Lydia Leong, who follows cloud computing at Gartner. Not content to be in big centralized data centers, she said, “they want to be at the edges, whether that is a customer’s own computers or the Internet of Things.”
This aim for domination was clear at Amazon’s big customer conference, called Re:Invent, which was held in Las Vegas this month. About 32,000 people went to the fourth annual event.
In one talk at the conference, an Amazon Web Services executive showed off the company’s 8,700-mile undersea cable, part of an A.W.S. global network that each day adds computing power equal to that inside a Fortune 500 corporation, and spoke about this expansion. He talked about crushing the costs of servers and networking, most likely sad news for old tech giants that make those things, like Dell and Cisco.
The rapid expansion of internet-connected devices will put even more power in the hands of a few companies with the biggest cloud services.
Read the source article at The New York Times