Trulia pursues cloud migration, data-driven transformation


Trulia transformed its data stack to accommodate real-time high-volume data collection, and to provide customers with recommendations. Now, to gain greater reliability and elasticity, the organization plans to migrate its data operations to AWS.

Digital transformations are at top of mind for many traditional enterprises today as they look to replicate some of the practices that have made upstarts like Uber and Netflix successful.

Real estate web site Trulia isn’t that old by corporate standards. Founded in 2004, Trulia could be considered a digital native, since its primary presence has always been on the web. But a lot has changed since 2004. For instance, the iPhone was introduced just three years after Trulia was founded. And the widespread use of mobile phones, apps, and the consumer behavioral information they generate, has created both headaches and opportunities for data engineers, IT organizations, and business analysts.

So when Deep Varma joined Trulia as VP of Data Engineering about 2 and a half years ago (the same year that Zillow announced the acquisition of Trulia) Varma’s charter was to transform Trulia to be more data-driven — to use that data to be proactive rather than defensive.

“Our goal remains the same — how do we provide an amazing experience to our consumer,” he said. “With more consumer growth and more engagement of consumers, we were collecting so much more data.” Varma brought years of experience at companies like Yahoo, IBM, and a host of startups, to the job.

The ingredients to make that data-driven transformation were already in place, Varma told InformationWeek in an interview. The company had started using big data technology about 6 years ago, including Hadoop and Java.

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