Uber is the company everyone wants to be. It’s the poster child for leveraging an internet-connected device to solve a unique problem. Uber couldn’t have existed before smartphones became a widespread phenomena, of course. But today we can all hail a car with a swipe and a tap, thanks to dual internet connectivity and mobile GPS.
Smartphones were the first internet-connected devices, but they are far from the last. As the Internet of Things (IoT) evolves, these next-generation improvements will push on-demand businesses to explore hundreds of new possibilities.
The game-changer here? Data. Connected devices and their data make every on-demand business possible.
With smartphone features such as fingerprint scanning, barometers, accelerometers, light sensors and more, entrepreneurs have access to data they’ve never seen before. And as smartphones add more bells and whistles, companies have even more data points to build around.
Beyond sensory data from hardware, though, on-demand businesses can leverage a large quantity of stored data. Storing data around criteria like behavior, preferences and reliability allows companies to act more efficiently and optimize the user experience. For example, Uber wants to make sure users never have to type an address again.