How Oracle views IoT: cloud services to integrate devices and build on data

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By Mike Faden of Content Marketing Partners 

Discussion of the Internet of Things (IoT) often focuses on new connected devices—whether they’re cars, automation systems, or home appliances. But for enterprises looking to derive business value from IoT, connecting devices is just the first step. The real opportunities—and challenges—lie in capitalizing on the unprecedented torrents of data generated by those devices. That requires integration with other enterprise applications.

“At Oracle, we look at the real value of IoT as much more than connecting sensor-equipped physical devices,” says Harish Gaur, senior director, product management, Internet of Things at Oracle. “The devices are a prerequisite, and all the devices need to be smart so that they can send and receive information. But the real value comes from making sense out of this data, from creating insights out of this data, and taking actions based on this data.”

Monetizing Data

Forward-looking organizations are taking notice. “Companies tend to think about the devices. But what starts as a device play soon becomes a data play,” says Romil Bahl, CEO at Detroit, Michigan–based technology consulting and services provider Lochbridge. “IoT leads to data—and there’s value to be harvested from that data.”

Indeed, Bahl views the rise of IoT—especially connected cars—as an opportunity to drive revenue growth and transform Lochbridge’s business. Lochbridge has a long history of involvement with IoT: the company helped a leading automotive manufacturer pioneer its connected-car offering by helping to develop the product’s service-delivery platform.

Now, Bahl plans to use Lochbridge’s connected-car expertise to fuel an aggressive expansion plan: the goal is to double the company’s revenue by 2020, while delivering a return on investment of at least 400 percent to its customers. “Our vision is to capitalize on this capability set, starting with the core automotive space but then expanding more broadly into the field of IoT,” he says. “If we can connect to a car that’s hurtling down a highway at 80 miles an hour, we can connect to pretty much any IoT device.”

Read the source article at Oracle Magazine.