In San Francisco this week at Pier 48, overlooking the Giants’ AT&T Ballpark, Google Cloud Platform (GCP) executives are holding a user conference to introduce products and services they hope will help make the case for choosing Google in the cloud.
Sam Cherrington, an analyst and cloud consultant, summed up Google executives’ pitch best this week on Twitter: “GCP exec team’s operating thesis: ‘Cloud’s not done. The industry’s just beginning the journey.”
Google is seen by many as being behind Amazon Web Services, Microsoft Azure, and even IBM in the IaaS cloud market. In a new research note, Deutsche Bank investment analysts predicted that GCP is on a $400 million revenue run rate, which is roughly 20 times less than AWS’s.