Intel buys Saffron because AI is the next hot thing in tech – Fortune


The deal will pit Intel against IBM.

Intel is buying Saffron AI, a startup in Cary, North Carolina that makes a cognitive computing platform that is reminiscent of IBM’s Watson technology. The chip giant announced the deal Monday but did not disclose a price.

Saffron’s software takes in a variety of data on a topic provided by the client and then parses similarities and relationships to “learn” about that topic. Saffron has purportedly created software that mimics human reasoning and memory that it applies to problems for clients as well as its own natural language processing that augments whatever vocabulary the client submits, since many professions have their own industry jargon. The result is a system that helps take in a lot of data and generates insight for clients.

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