SugarCRM acquires Contastic: Natural Language-based Predictive Sales Tools


Following its acquisition of Stitch last year, SugarCRM — a CRM and open source competitor to Salesforce — has picked up another startup to enhance the arsenal of intelligent sales tools that it provides to its customers. The company has acquired Contastic, a startup based out of Mountain View that built a platform based around natural language processing technology to analyse communications between sales people and their contacts, and help them keep up those relationships.

Terms of the deal aren’t being disclosed. Contastic had raised an undisclosed amount of funding from investors that included IDG-Accel and Lightspeed.

Contastic’s site looks like it went offline back in January, which Contastic now tells us was due to the acquisition. SugarCRM says that the deal will include intellectual property rights and other assets but no customers. According to the archive of Contastic’s sitelinked here, previous customers had included employees at Oracle, Accenture and Tesla.

Read the source article at TechCrunch